Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.

They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology.

Time magazine named their product one of the best inventions of 2018 + 2019.

Watch + subscribe on YouTube: https://youtu.be/vd3wXxYaAxc

Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/m_franceschetti

In this conversation, you'll learn:

• how they’re using AI + machine learning to improve sleep
• the challenges of building hardware + software (smart mattress)
• unit economics you should think about when launching a DTC brand
• future plans to control oxygen levels, humidity + light to improve sleep
• balancing organic growth vs paid acquisition
• successfully partnering with influencers
• actionable ways to improve deep + REM sleep

TIMESTAMPS:

• 00:00:00 Intro
• 00:03:07 What Is Eight Sleep?
• 00:04:34 Coming To America
• 00:08:01 4 Factors To Improve Health + Sleep
• 00:09:49 How To Start a DTC Company
• 00:12:05 Indiegogo Launch + Raising Money
• 00:13:07 Focusing On Thermal Regulation
• 00:14:10 Future Of Sleep Technology
• 00:15:58 Brand Partnerships
• 00:17:01 Using AI + Machine To Improve Sleep
• 00:18:02 Temperature's Impact On Sleep
• 00:21:14 Marketing a DTC Product
• 00:22:46 Organic Growth + Influencers
• 00:23:24 Balancing Paid Acquisition + Organic Growth
• 00:27:04 Reverse Engineering + Diminishing Returns
• 00:30:59 Measuring Word Of Mouth + 7 Touchpoints Rule
• 00:32:27 DTC Unit Economics
• 00:34:06 Peloton, Tesla + Price Sensitivity
• 00:37:38 Pros + Cons of Going Public
• 00:40:42 How To Get Better Sleep
• 00:42:30 Stages of Sleep: Light, Deep + REM
• 00:44:32 Sleep's Impact On Hormones + Junk Food
• 00:45:42 Factors To Improve Sleep
• 00:49:24 Stop Your Mind Racing
• 00:52:19 Caffeine + Alcohol
• 00:54:50 3 Roles Of A CEO
• 00:58:55 Board Meetings + Close