Born and raised in Venice Italy, Matteo Vianello is a Creative and Design leader who has led an extraordinary and varied life channeling his curiosity and expressing his rich creative talent in building brands, launching products, and designing high-performing teams, from design companies to global ads agencies to silicon valley start-ups. 

Key discussion points: 

• Matteo discusses the impact of growing up surrounded by art in Venice
• The expectations his parents placed on him to be happy     
• His Father’s impact on his worldview and his creative identity 
• Matteo discusses curiosity and the generative nature of creativity 
• We discuss his traditional early education and his Math focused secondary education
• How he entered graphic design via a connection with David Carson  
• Matteo discusses his growing interest in graphic design 
• Hustling his way into Fabrica Benettons in-house design agency  
• The serendipitous experiences resulting from opening all doors 
• Matteo discusses Benetton's creative output under Olivero Toscani
• The changing nature of creativity 
• The strategic competency of design 
• The curse of competency 
• The synergistic impact on inhouse creative departments 
• The need for more design thinking to solve world-scale challenges
• The evolution of agencies and agility  
• His new agency Squero
• His answers to the quick-fire questions 

Social Links 

Linkedin 

Squero Studio

Instagram 

Art site 

Links in show   

Raygun

Wired 

Tadao Ando

Bruno Munari    

Gilla Dorfles  

Minjin Lee Pachinko

Oliviero Toscani

Tony Fadell 

Dina Lovinsky

Build By Tony Fadell -

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