Matthew Askren is president of XLNT Bakeries, a new baking company out of Winston Salem North Carolina that is producing and rolling out the Hoopie Pie across the country. If you have not come across the Hoopie Pie yet it is a delicious premium dessert that is cream filled on the inside, covered with a light fluffy bread on the outside that is cold to the touch. It comes in three delicious flavors – Red Velvet, Chocolate, and Vanilla.