Unleashed

Matthew Gould: Changing Your Steps, Changing the Dance


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Matthew Gould, Founder of More Co, brings nearly 30 years of business experience leading sales teams, managing partnerships, and driving growth in the telecommunications industry. A certified leadership coach since 2010, he founded More Co to help leaders and teams achieve extraordinary results while fostering exceptional relationships. As a trained mediator and negotiation advisor, he specializes in executive coaching, leadership development, and conflict resolution. More Co partners with organizations to enhance leadership effectiveness, improve negotiation skills, and provide mediation services at all levels. Passionate about empowering leaders, Matthew combines practical business expertise with proven coaching methodologies to drive meaningful, lasting impact.


In this episode Wendi and Matthew discuss:

  • Disconnect between leadership theory and real-world practice
  • The need for a collaborative, non-blaming mindset for alignment
  • True leadership emerging under pressure and applied knowledge
  • Reframing mindsets to improve communication and adaptability
  • The value of adversity, curiosity, and mutual understanding in leadership


Key Takeaways:

  • A collaborative mindset, open communication, and mutual feedback are emphasized as essential elements for achieving collective success and personal fulfillment within teams.
  • A non-blaming and curious approach fosters neutral communication, strengthens team dynamics, and nurtures a culture of understanding.
  • The power of reframing perspectives, such as avoiding personal assumptions, emerges as a key strategy for improving communication, acknowledging emotions, and aligning toward shared goals.
  • Through a structured approach, effective one-on-one meetings are portrayed as a space for balanced responsibility, clear goal-setting, and solution-focused discussions that drive growth.
  • True leadership thrives on redefining goals, embracing fluidity between leader and follower roles, and prioritizing collaboration over confrontation.


“When I change my steps, I change our dance. The only thing I can control is how I show up.” - Matthew Gould


Watch this episode on YouTube: https://youtu.be/7-ijkOyvv6o


Connect with Matthew Gould:

Website: https://www.moreco.ca/ 

Instagram: https://www.instagram.com/moreco.ca/ 

LinkedIn: https://www.linkedin.com/in/matthewgouldmoreco/ 



Connect with Wendi Swanson:

Website: etymongroup.com

LinkedIn: www.linkedin.com/in/wendiswanson

Facebook: https://www.facebook.com/profile.php?id=61557265653368 

Email: [email protected]


Show notes by Podcastologist: Angelo Paul Tagama


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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UnleashedBy Wendi Swanson