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Matthew Krayton - Don´t Mention Politics – “We Just Did”
For this episode, David is joined by Matthew Krayton, the founder of Publitics, which is an agency consultancy, specialising in PR and strategy in the world of politics, the public and private sectors. He helps all of these organisations to navigate their way through the digital space so they can communicate effectively.
They discuss how to break through and deliver your political or business message in today´s world. Including how to use social media.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
- When people feel threatened or fearful they look for a strong leader.
- Authoritarianism usually comes from a place of relative weakness.
- Check your emotions, and question why you feel that way.
- Humans are driven by their emotions, which is why they often vote irrationally.
- On social media, things that inspire anger are shared more.
- Being authentic works. People do not like being tricked.
- Figure out your message and how to share it compellingly on each platform.
- Successful businesses and political parties sell a vision of the future that includes what they have to offer.
- Selling an idea, product or service is an aspirational exercise. Tell a story that convinces people that what you offer improves their lives.
BEST MOMENTS
‘You have to figure out a way to communicate on the battlefield you're given.’
‘A lot of it is aspirational ... helping people see a better future for themselves’
‘It is critical to develop a sense of empathy…resist the urge to other.’
GUEST RESOURCES
https://www.publitics.com/
https://www.linkedin.com/in/mkrayton
https://x.com/matt_krayton
https://www.instagram.com/publiticspr/
https://www.linkedin.com/company/publitics-solutions-llc/
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_/
Email - [email protected]
View all episodes
By David Roberts
5
1111 ratings
For this episode, David is joined by Matthew Krayton, the founder of Publitics, which is an agency consultancy, specialising in PR and strategy in the world of politics, the public and private sectors. He helps all of these organisations to navigate their way through the digital space so they can communicate effectively.
They discuss how to break through and deliver your political or business message in today´s world. Including how to use social media.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
- When people feel threatened or fearful they look for a strong leader.
- Authoritarianism usually comes from a place of relative weakness.
- Check your emotions, and question why you feel that way.
- Humans are driven by their emotions, which is why they often vote irrationally.
- On social media, things that inspire anger are shared more.
- Being authentic works. People do not like being tricked.
- Figure out your message and how to share it compellingly on each platform.
- Successful businesses and political parties sell a vision of the future that includes what they have to offer.
- Selling an idea, product or service is an aspirational exercise. Tell a story that convinces people that what you offer improves their lives.
BEST MOMENTS
‘You have to figure out a way to communicate on the battlefield you're given.’
‘A lot of it is aspirational ... helping people see a better future for themselves’
‘It is critical to develop a sense of empathy…resist the urge to other.’
GUEST RESOURCES
https://www.publitics.com/
https://www.linkedin.com/in/mkrayton
https://x.com/matt_krayton
https://www.instagram.com/publiticspr/
https://www.linkedin.com/company/publitics-solutions-llc/
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_/
Email - [email protected]