In episode eighteen of the Napa Valley Insider Podcast, Andrew sits down with Matthew Mills, Managing Director at Cornerstone Napa. With over 15 years of experience in sales management and direct-to-consumer (DTC) strategy, Matthew shares his expertise on driving growth for boutique wineries and creating standout wine club experiences. They also dive into the evolving DTC landscape and discuss how Napa wineries can stay innovative in a competitive market.

Episode Highlights:

• Matthew’s Leadership in Napa: Learn about Matthew’s career journey, from wine sales to managing Cornerstone Napa, and how he’s helping shape the future of luxury boutique wineries.
• Maximizing Wine Club Success: Matthew shares insights into building best-in-class wine club programs and transforming customer loyalty into sustainable growth for wineries.
• Staying Competitive in DTC Sales: Discover Matthew’s take on the challenges and opportunities for Napa wineries in today’s direct-to-consumer environment.

This episode is brought to you by Cuvée, your go-to for exclusive Napa Valley experiences.

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