"If you do it because you see value or you do it because it's intrinsic . . . it's sustainable. If you do it because you feel guilty, obligated, for the reward or the  money, or you're coerced, it ends as soon as that reinforcer goes away," says Matt Richter, 25+ year management consultant, industry expert, keynote speaker & author of The Leadership Story. What are some steps the HALO sector can apply to the latest research in motivation? Listen now to this wide ranging, and though provoking discussion.