Never Been Promoted Podcast with Thomas Helfrich

Matthew Silverman, founder of Silverman Consulting, joins the podcast to share his journey from building a successful career in digital marketing to redefining the concept of fiduciary marketing. Matthew’s candid approach to marketing cuts through the fluff, focusing on authenticity, value, and strategies that truly work for clients.

About Matthew Silverman:

Matthew Silverman is a seasoned digital marketing consultant with over 15 years of experience helping businesses of all sizes achieve their marketing goals. From SEO to Google Ads and LinkedIn strategies, Matthew specializes in creating tailored solutions that drive results. His unique approach to fiduciary marketing ensures clients receive honest guidance and strategies that align with their specific needs and budgets.

In this episode, Thomas and Matthew discuss:

• The Fiduciary Marketer Mindset
  Matthew explains his concept of fiduciary marketing, focusing on prioritizing clients' actual needs over profit-driven motives. He shares how this approach builds trust and long-term relationships.
• Knowing Your Audience
  Matthew highlights the importance of understanding your audience and tailoring strategies to reach them effectively. Whether through Meta, Google Ads, or direct mail, he emphasizes the value of testing and learning to refine campaigns.
• Trends and Challenges in Digital Marketing
  Matthew discusses emerging trends in pay-per-click advertising, zero-click attribution, and the legal implications of data privacy. He provides actionable insights on navigating these challenges while staying compliant.

Key Takeaways:

• Don’t Go Cheap
  Avoid hiring based solely on price. Invest in professionals who understand your business and can deliver measurable results.
• Test and Refresh
  Digital marketing isn’t static. Regularly update ad copy, refresh websites, and adapt to evolving consumer behaviors to stay competitive.
• Know Your Metrics
  Understanding attribution and the value of your leads is crucial. Experiment with omnichannel strategies and focus on where your customers truly are.

CONNECT WITH MATTHEW SILVERMAN:

LinkedIn: https://www.linkedin.com/in/matthewsilv/
Email: [email protected]

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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