Matt Storrs explains startup fundraising to Jeffrey Shaw (Underground Cellar). Is seed (and nut) funding tied to the success of California almond heists? Maybe. The joys of cold emailing Sharks and using multiple nos from Mark Cuban to garner support from Barbara Corcoran.  Matt insists on the importance of color schemes in creating a great business and Jeff patiently corrects and guides Matt through how rounds of fundraising can go. Plus, local business money laundering!