Meet Pinny Gniwisch, online diamond and jewelry retailer who has cracked the code on digital marketing. A Shop.org board member, frequent speaker and expert in customer retention, Pinny saddled up in '99 for a roller coaster ride through retail hell from the bubble to the bomb. A true believer in the power of the Internet, he bought his company back from the VC's for $1 - and went on to build a top 200 retail site.

Susan and Pinny talk about "Universal Truths" that are particularly relevant in today's business community. Hear Pinny prioritize Leading by Example, Commitment, Being Ego-less, Transparency, Letting Go of Our Authoritive Nature and Committing Your Full Presence. He leaves listeners with a tip for evoking your native creativity. Life lessons from Rabbi Pinny. It's a gem of a show and he's a gem of a man.