Professional service agency owners all deal with the “Dip” before our work pays off and starts showing results in the client’s bank account. How can we take care of this in advance when we’re still onboarding our clients? Why is the first 90 days of our client relationships so critical, and how do we set the stage for a long-term engagement during that time? How do we keep our staff relentlessly executing week after week, month after month when we’re working with a client long-term? On this episode, marketing expert and principal at Precision Marketing Group, Maureen Condon, shares how to build trust and credibility in the first days of engagement with a client, keeping an agency energized for long-term work and the importance of speaking the language of being a part of a client’s business.