In this episode of Mavens of Manufacturing, Meaghan Ziemba speaks with Kristina Harrington, CEO and Co-Founder of GenAlpha Technologies.

Kristina and her team at GenAlpha Technologies are leaders in manufacturing, information technology, technical publications, and customer service. They have built an impressive track record of results with manufacturing businesses developing online aftermarket parts eCatalogs, and digital that can serve existing customers and gain market share. Buyers say they prefer digital self-service to face-to-face interactions. Hence, the GenAlpha team built the digital tools necessary for OEM customers to have an exceptional experience for the life of the equipment.