<p>Chestnuts are a seasonal treat this time of year. Bridget and Trey discuss chestnut marketing and the research findings Bridget made several years ago. The professional chefs who participated in the research were "Mavens" or the go-to people for advice & information. What lessons can we learn from chestnut marketing?</p>

Chestnuts are a seasonal treat this time of year. Bridget and Trey discuss chestnut marketing and the research findings Bridget made several years ago. The professional chefs who participated in the research were "Mavens" or the go-to people for advice & information. What lessons can we learn from chestnut marketing?

<p>Chestnuts are a seasonal treat this time of year. Bridget and Trey discuss chestnut marketing and the research findings Bridget made several years ago. The professional chefs who participated in the research were "Mavens" or the go-to people for advice &amp; information. What lessons can we learn from chestnut marketing?</p>

Mavens, Tipping Points, and Lessons from Chestnut Marketing

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your horticultural business connect better with current and future customers. Bridget has over 30 years of experience investigating how and why consumers buy ornamental and edible plants.

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Mavens, Tipping Points, and Lessons from Chestnut Marketing

Mavens, Tipping Points, and Lessons from Chestnut Marketing