True digital businesses can not only use things as inputs but recognize that things are the new customers. In this session, we discuss how CIOs can prepare to market to, sell to, and support things as customers. To view additional videos from Gartner Symposium IT/xpo, visit http://eod.gartner.com/sym25

Maverick: The Thing Is Always Right — What Happens When Things Become Customers (Trailer)

This video podcast offers sample trailers of recorded presentations from recent Gartner Events.  At Gartner Events, information technology experts provide raw insight, strategy, advice and research in a conference environment.  Visit "gartner.com/events" to find an event that's right for you and your role. Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day.

Technology

This video podcast offers sample trailers of recorded presentations from recent Gartner Events. At Gartner Events, information technology experts provide raw insight, strategy, advice and research in a conference environment. Visit "gartner.com/events" to find an event that's right for you and your role. Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day.

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Maverick: The Thing Is Always Right — What Happens When Things Become Customers (Trailer)

Maverick: The Thing Is Always Right — What Happens When Things Become Customers (Trailer)