Max is Head Coach of Team Aita and the co-owner of Max’s Gym, in Oakland, California. 

Max has been involved in the sports of weightlifting and powerlifting as both a coach and an athlete for more than twenty years, learning from some of the best coaches in the world, including Steve Gough, Ivan Abadjiev, and Boris Sheiko. Under them, he trained in the American, Russian and Bulgarian systems. 

During his time coaching, Max became the only coach to produce five separate Senior American record holders. Max is also the author of multiple highly influential weightlifting books, including The Technique Triad.