Today, I’m talking with , the Founder and CEO of , a media company that produces conferences, events, and training that aim to spark innovation and community engagement in the ever-evolving world of B2B sales. As a startup, having a great product is just part of the battle. In order to stand out from the crowd and scale your operations, it’s crucial to have a clear and efficient sales process. In our chat, we’re going to dive into everything sales, from what a sales process looks like to how you can get started building the one for your business. If you’ve been avoiding sales and aren’t sure how to get started, this is the episode for you.

73: Max Altschuler on Building Your First Sales Process

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What's Next For The Effective Founder...

Today, I’m talking with , a Vice President of SBA lending at , where he specializes in goodwill transactions, which are especially relevant to internet businesses. Jordan has been in banking for 18 years and is well-known in the SBA industry for his public speaking, and that’s actually where I first came across him. Jordan co-hosted a great webinar with FE International (a business broker that specializes in mid-market SaaS, e-commerce, and content businesses) on how to use the SBA lending program to buy a business. That presentation was a crash course on the ins and outs of SBA loans, so if you’re at all interested in this subject, go check that out. I’ll link to it in the show notes. In our chat today, Jordan and I are going to build on that presentation and walk through more of the details on what the loan application and approval process looks like.

Jordan Richmond on Buying SaaS Businesses with SBA Loans

Today, I’m talking with , the author of , and the Executive Partner at Independent Security Evaluators (ISE), the company of ethical hackers famous for hacking cars, medical devices, and password managers. Ted has helped hundreds of companies fix tens of thousands of security vulnerabilities, including Google, Amazon, Microsoft, Netflix, and more. In our chat, we’re going to talk about the security risks SaaS founders need to be aware of and how to protect their applications.

73: Max Altschuler on Building Your First Sales Process

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