Valid credentials are like putting a deposit on your listeners’ belief, but you need solid content to complete the transaction. Content is the most permanent element in credibility; it’s the solid core inside your outward image.

Valid credentials are like putting a deposit on your listeners’ belief, but you need solid content to complete the transaction. Content is the most permanent element in credibility; it’s the solid core inside your outward image.

Valid credentials are like putting a deposit on your listeners’ belief, but you need solid content to complete the transaction. Content is the most permanent element in credibility; it’s the solid core inside your outward image. &nbsp;

Max Cred Factor #2: Rock-Solid Content

Practical Eloquence, with Jack Malcolm, is dedicated to helping you "express your full potential" by mastering the art, science and skills of persuasive communication. Practical Eloquence is filled with practical strategies and tips for informing, influencing and inspiring others.

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Max Cred Factor #2: Rock-Solid Content

Max Cred Factor #2: Rock-Solid Content