Max Cunningham is the Founder and CEO of Sesh Products.

Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings.

Chapters

00:00 The Journey Begins: From Vaping to Sesh

02:46 Cultural Insights: The Swedish Influence on Nicotine Products

05:42 Navigating Regulations: Launching in Canada vs. the U.S.

08:08 Market Dynamics: The Shift from Smoking to Pouches

11:02 Branding and Positioning: Creating a Modern Nicotine Experience

13:42 Investment Insights: Partnering with 8VC

16:33 Consumer Feedback: Iterating in a Regulated Market

19:10 The Rise of Pouches: Trends and Accessibility

22:02 Health Perspectives: The Benefits of Nicotine Pouches

24:18 Building Trust: Ethics and Responsibility in Marketing

26:58 Future Outlook: Scaling and Global Expansion