today on read receipt i’m talking with max from stoggles, the fashion-forward protective eyewear company that's blending form and function. after a career in design consulting, max set out to revolutionize eyewear that looked great, yet offered professionals industry-grade protection. through an impressive and complex indiegogo e-commerce launch, stoggle has scaled quickly.

we explore building prototypes yourself, the complexities of keeping customers happy, and how to deal with copycat products as a new business.