Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process.

Here's how he built a repeatable sales motion this year (taken from Max's post, linked below):

Q1: Founder Led Sales

- Customers: 0-10- GTM Strategy: Design partners & founder friends

- Key experiment: messaging

Q2: Sales Leader Led, Founder Involved

- Customers: 10-30- GTM Strategy: Founder friends & startups, email sequencing

- Key experiment: LinkedIn sequencing

Q3: Seller-Led Sales, Founder Involved

- Customers: 30-60

- GTM Strategy: Omni-channel (LinkedIn/email), inbound (Warm Calling on the website with Warmly), territories

- Key experiment: Conferences

Q4: Seller Led, Sales Leader Run

- Customers: 60-100+

- GTM Strategy: No change from Q3 (repeatability!), just optimization

- Key experiment: LinkedIn social to drive inbound

We'll dive into:

- Key questions he asked himself at each stage

- Tools he implemented at every stage

- What did he hire for and when?

- Tips on implementing his framework

- How does he think about scaling from here on

Maximus Greenwald LinkedIn: https://www.linkedin.com/in/max-greenwald/