On this special Inside Track episode, Steve sits down with CCI’s Inside Sales Manager Max Marcionetti—also his son—to unpack what inside sales really does to support distributors. Max shares the information that makes deals move faster, the early red flags that stall projects, and the practical ways distributor reps can use inside support to close more installs with less friction. Plus, a candid look at working in a family business—and what accountability and trust look like when your last name is on the door.