Max is the founder and CEO Azoma, GEO platform helping brands and retailers get recommended by AI Search. Max spent 6 years at Amazon in the search team before founding Azoma.

The company has taken off and is now working with leading companies around the world to help them get their brands noticed by LLMs.

We discussed

• How AI will fundamentally change the way people interact with retailers
• Why those not optimising for GEO are already behind
• The first things companies should be doing to get started on GEO
• The biggest mistakes brands make when they optimise their content for LLMs

and much much more