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Max Tornow - The Harsh Truth They Don't Want You To Know!
In this episode of the SoftwareCy Podcast, we sit down with Max Tornow, an entrepreneur who went from cleaning toilets and sleeping on floors to building a global empire, renting a $12.5K/month penthouse, and leveraging AI to revolutionize business automation.
Join Sergios and Xenios Charalambous as they uncover insane stories of risk-taking, AI breakthroughs, cold traffic mastery, and the real cost of luxury living - all from someone who’s made (and lost) millions.
Chapters:
📢 00:00 - Introduction
Welcome to the SoftwareCy Podcast with Max Tornow, an entrepreneur who went from rock bottom to record-breaking success.
🔥 00:03 - A Wild Start: Dinosaur Forest and Stolen Bananas
Max kicks things off with a wild joke and shares his incredible journey from struggling to survive to making his first million.
💡 00:30 - Meet Max Tornow
From cleaning toilets to building a global brand, Max’s transformation will blow your mind.
🚀 01:32 - The Reality of Becoming an Entrepreneur
Is success really possible for everyone? Max shares his hard truths about online business.
🎮 04:08 - VR, AI, and the Future of Tech
A deep dive into cutting-edge tech, including Apple’s Vision Pro and AI-driven innovations.
🛫 06:01 - The Ultimate Travel Workstation
How VR technology is revolutionizing productivity and entertainment for entrepreneurs.
📈 09:06 - From Musician to Millionaire
Max reveals how he went from dreaming of rock stardom to building a 7-figure business after a devastating injury.
💰 13:05 - From Broke Student to 7-Figure Coach
How dating advice forums unexpectedly led to his first coaching business.
🎤 17:22 - Public Speaking & The Power of Social Proof
The first time Max held a seminar—sparking a cult-like following.
💸 20:45 - Moving to Miami & Working for Free
How Max worked unpaid, stole bananas, and slept on floors just to learn from the best.
📊 25:19 - Marketing Secrets That Made Millions
Max shares the exact strategies that took his digital coaching business to record-breaking levels.
📺 30:00 - Meeting Tai Lopez & The YouTube Takeover
Behind-the-scenes of working with Tai Lopez, Owen Cook, and viral marketing.
💥 36:00 - The Natural: Breaking Records & Making History
How Max’s coaching program became the #1 best-selling product in its category.
📌 45:00 - Making His First Million Dollars
The exact moment Max realized he hit 7 figures and how he stayed in the grind.
🌍 50:00 - From Hustle to Burnout
The darker side of success—dealing with travel exhaustion, stress, and fame.
🏡 58:00 - Why Max Left Austria & Moved to Ukraine
How burnout and constant recognition pushed Max to leave his home country.
💎 01:00:44 - From Sleeping on the Floor to Luxury Living
How Max went from nothing to owning four properties and luxury offices.
🏙 01:01:42 - The $12.5K Penthouse in Kiev
The story of renting a $12.5K/month penthouse in cash and why it was a mistake.
🛁 01:02:03 - The $15K Jacuzzi Disaster
Why Max installed a rooftop Jacuzzi that ended up flying off the balcony.
🚓 01:02:24 - SWAT Teams, Ministers, and High-Profile Neighbors
Living among footballers and politicians, and the craziest security raid.
💼 01:06:07 - The Cost of Living in Luxury Without Being There
Spending $12.5K/month on an apartment he barely lived in—the realization that changed everything.
🎯 01:14:57 - From Dating Coaching to Business Mentorship
The biggest career transition that led to multi-million-dollar success.
📈 01:17:13 - The 2-Year Struggle to Crack Cold Traffic
Why it took 2 years of stress and failures to make paid ads work.
🤖 01:26:07 - The Power of AI in Content & Sales
How AI is replacing sales teams, automating DMs, and creating content in seconds.
💵 01:33:48 - A Smaller Team, Bigger Profits with AI
How Max cut his team in half while increasing revenue.
🎯 01:49:10 - The $100K Mentorship with Tai Lopez
Max reveals what Tai Lopez taught him about branding and scaling.
🎭 01:52:40 - Tattoos, Branding & Public Perception
How Max’s unique branding (and tattoos) actually increased sales.
🏎 02:07:00 - Racing Nürburgring & Facing Fear
Max’s terrifying first race and why pushing through fear leads to success.
🚀 02:10:40 - Closing Thoughts: Fear, Business, and Growth
Max’s final thoughts on how to use AI, cold traffic, and smart scaling to win in business.
Resources & Links:
🌐 SoftwareCy: https://softwarecy.com
📌 Software.io LinkedIn AI Software: https://softwarecy.io
📌 CopeMember: https://copemember.com
🔗 Follow Us:
📸 Instagram: https://www.instagram.com/software_cy/
📘 Facebook: https://www.facebook.com/softwarecy/
🎵 TikTok: https://www.tiktok.com/@softwarecy
View all episodes
By Sergios CharalambousIn this episode of the SoftwareCy Podcast, we sit down with Max Tornow, an entrepreneur who went from cleaning toilets and sleeping on floors to building a global empire, renting a $12.5K/month penthouse, and leveraging AI to revolutionize business automation.
Join Sergios and Xenios Charalambous as they uncover insane stories of risk-taking, AI breakthroughs, cold traffic mastery, and the real cost of luxury living - all from someone who’s made (and lost) millions.
Chapters:
📢 00:00 - Introduction
Welcome to the SoftwareCy Podcast with Max Tornow, an entrepreneur who went from rock bottom to record-breaking success.
🔥 00:03 - A Wild Start: Dinosaur Forest and Stolen Bananas
Max kicks things off with a wild joke and shares his incredible journey from struggling to survive to making his first million.
💡 00:30 - Meet Max Tornow
From cleaning toilets to building a global brand, Max’s transformation will blow your mind.
🚀 01:32 - The Reality of Becoming an Entrepreneur
Is success really possible for everyone? Max shares his hard truths about online business.
🎮 04:08 - VR, AI, and the Future of Tech
A deep dive into cutting-edge tech, including Apple’s Vision Pro and AI-driven innovations.
🛫 06:01 - The Ultimate Travel Workstation
How VR technology is revolutionizing productivity and entertainment for entrepreneurs.
📈 09:06 - From Musician to Millionaire
Max reveals how he went from dreaming of rock stardom to building a 7-figure business after a devastating injury.
💰 13:05 - From Broke Student to 7-Figure Coach
How dating advice forums unexpectedly led to his first coaching business.
🎤 17:22 - Public Speaking & The Power of Social Proof
The first time Max held a seminar—sparking a cult-like following.
💸 20:45 - Moving to Miami & Working for Free
How Max worked unpaid, stole bananas, and slept on floors just to learn from the best.
📊 25:19 - Marketing Secrets That Made Millions
Max shares the exact strategies that took his digital coaching business to record-breaking levels.
📺 30:00 - Meeting Tai Lopez & The YouTube Takeover
Behind-the-scenes of working with Tai Lopez, Owen Cook, and viral marketing.
💥 36:00 - The Natural: Breaking Records & Making History
How Max’s coaching program became the #1 best-selling product in its category.
📌 45:00 - Making His First Million Dollars
The exact moment Max realized he hit 7 figures and how he stayed in the grind.
🌍 50:00 - From Hustle to Burnout
The darker side of success—dealing with travel exhaustion, stress, and fame.
🏡 58:00 - Why Max Left Austria & Moved to Ukraine
How burnout and constant recognition pushed Max to leave his home country.
💎 01:00:44 - From Sleeping on the Floor to Luxury Living
How Max went from nothing to owning four properties and luxury offices.
🏙 01:01:42 - The $12.5K Penthouse in Kiev
The story of renting a $12.5K/month penthouse in cash and why it was a mistake.
🛁 01:02:03 - The $15K Jacuzzi Disaster
Why Max installed a rooftop Jacuzzi that ended up flying off the balcony.
🚓 01:02:24 - SWAT Teams, Ministers, and High-Profile Neighbors
Living among footballers and politicians, and the craziest security raid.
💼 01:06:07 - The Cost of Living in Luxury Without Being There
Spending $12.5K/month on an apartment he barely lived in—the realization that changed everything.
🎯 01:14:57 - From Dating Coaching to Business Mentorship
The biggest career transition that led to multi-million-dollar success.
📈 01:17:13 - The 2-Year Struggle to Crack Cold Traffic
Why it took 2 years of stress and failures to make paid ads work.
🤖 01:26:07 - The Power of AI in Content & Sales
How AI is replacing sales teams, automating DMs, and creating content in seconds.
💵 01:33:48 - A Smaller Team, Bigger Profits with AI
How Max cut his team in half while increasing revenue.
🎯 01:49:10 - The $100K Mentorship with Tai Lopez
Max reveals what Tai Lopez taught him about branding and scaling.
🎭 01:52:40 - Tattoos, Branding & Public Perception
How Max’s unique branding (and tattoos) actually increased sales.
🏎 02:07:00 - Racing Nürburgring & Facing Fear
Max’s terrifying first race and why pushing through fear leads to success.
🚀 02:10:40 - Closing Thoughts: Fear, Business, and Growth
Max’s final thoughts on how to use AI, cold traffic, and smart scaling to win in business.
Resources & Links:
🌐 SoftwareCy: https://softwarecy.com
📌 Software.io LinkedIn AI Software: https://softwarecy.io
📌 CopeMember: https://copemember.com
🔗 Follow Us:
📸 Instagram: https://www.instagram.com/software_cy/
📘 Facebook: https://www.facebook.com/softwarecy/
🎵 TikTok: https://www.tiktok.com/@softwarecy