Max Wastler is the Vice President of Brand for Aparium Hotel Group and a general guru of all things brand. We talk about his vast experience working for brands from J. Crew, to Patagonia, to Jim Beam, to Speedo, and more. We also talk about the hypothetical sneaker he designed for Shaq as a kid, his love of window shopping, how he rebuilt and rediscovered his joy when life left him feeling like he had lost everything, and so much more...