EOFY is here, and the Australian Retailers Association is predicting $10.5 billion in sales. But with online shopping tipped to drop 11% from last year, what does that mean for small retailers?

In this episode, I break down what these numbers tell us about changing consumer behaviour—and how you can position your business to take advantage of it.

We’ll talk about:

• What the EOFY sales forecast means for independent retailers
• Why in-store experiences matter more than ever
• How to build perceived value without slashing prices
• 3 practical sales strategies to increase profit and drive foot traffic
• How to use a member-only clearance page to grow your email list and move stock

EOFY isn’t just a sales event—it’s a chance to build momentum for the second half of the year. Tune in and get your plan in place.

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