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Links & Resources:

• Connect with Megan Shields on Facebook and Instagram.
• Discover more about Chimehouse Media on their Website.
• Check out the Chimehouse Media Limited Podcast Series here.

Keywords: Facebook ads, Instagram ads, podcast advertising, Trifecta Ad Strategy, audience growth, email list building, targeting, podcast advertising, ads, audience targeting, custom audiences, lookalike audiences, metrics, data, success stories, ad content, organic strategy, hobbyist podcasters, business owners, sales, digital marketing

Summary: In this episode of Modern Money Maker, host Simon Colman sits down with Megan Shields, CEO of Chimehouse Media, to explore the intricacies of podcast advertising. Megan specializes in Facebook and Instagram advertising for podcasters and has developed the innovative Trifecta Ad Strategy, which focuses on audience growth, building email lists, and driving traffic to podcasts. She shares invaluable insights on the importance of building an email list before launching a product or course and how ads can be a cost-effective way to grow your audience.

Megan also discusses the challenges of targeting the right audience with ads, offering tips on behavior and interest-based targeting. Throughout the conversation, she highlights the benefits of using custom and lookalike audiences to engage listeners effectively. Megan emphasizes the necessity of tracking metrics and leveraging data to measure campaign success. She provides practical advice on creating compelling ad content, including using videos and attention-grabbing hooks, and underscores the importance of having a solid organic strategy in place before running ads.

Additionally, Megan shares her background in sales and digital marketing, detailing how she ventured into podcast advertising. She also provides success stories from clients who have experienced significant growth through effective advertising strategies. Listeners are invited to connect with Megan on Instagram and visit her website for more information.

Key Takeaways:

• The Trifecta Ad Strategy
• Importance of Email Lists
• Cost-Effective Subscriber Acquisition
• Effective Targeting
• Tracking Metrics
• Engaging Ad Content
• Organic Strategy
• Targeting Business Owners
• Megan’s Background

Sound Bites:

• "The Trifecta Ad Strategy: Growing Your Podcast Audience."
• "Building an Email List for Course Launches."
• "Acquiring Subscribers with Ads: A Cost-Effective Approach."
• "All of those are really great core audiences that you can build a lookalike from to then get your stuff in front of people that are more likely to resonate with it and thus hopefully weed out the stupid people."
• "If we're running a list building campaign for an email list, like the KPI that I care about is the cost per lead. Like is it $3 or less? Is it in the good range?"