With endless logos to choose from, sourcing SalesTech can be a challenge even for the savviest buyers. 

It gets even harder if you're responsible for both, Sales AND Marketing technology. 

Our guest in this week's episode is a marketer that has driven Sales Enablement for organisations around the globe. 

In our conversation, she breaks down the best practice for making purchase decisions, how sales and marketing technologies overlap, how to address sales tech needs as a marketer, and more.

Please welcome best-selling author, podcaster, and our go-to expert for sales and marketing alignment, Pam Didner!

These are some of the questions we discuss in this episode:

• There are so many technologies out there claiming to help the sales team. It's overwhelming. How should we go about addressing sales technologies or sales tech?
• Sales uses SalesTech. Marketing uses MarTech. Are these two overlapping in terms of technology needs? Any duplications or gaps?
• If I am supporting sales as a marker, what is the starting point to address technology needs?
• Speaking of sales and marketing working together, ABM comes to mind. Can you talk to us about ABM-specific tech?

Here are some of the resources referenced in this episode:

• Pam Didner's LinkedIn Profile: https://www.linkedin.com/in/pamdidner/
• Pam Didner's Facebook group: https://www.facebook.com/groups/BuildMarketingSkills/?ref=share
• Pam Didner's website: https://pamdidner.com/
• Pam's book - Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing 1st Edition: https://www.amazon.com/Effective-Sales-Enablement-collaborative-marketing/dp/0749483644/
• Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

• Website - http://thestateofsalesenablement.com/
• LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
• Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
• Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g