This week on THE 414 LIVE we’ll be discussing the solution to the often encountered problem of RAC.

Random Acts of Content comes about when there is no governance in place to help an organisation create content.

James Rostance speaks with Jack Dyson, who, as a former journalist and luxury magazine writer has a unique grasp on how to develop a perfectly congruent content strategy, as well as how to get much greater results from working smarter, not harder.

Jack will also be sharing how and why approaching content creation through a journalistic angle will massively increase your content ROI.