Information is a key ingredient for any digital business. It is the one thing that is constantly being exchanged between businesses, between people and between things. In effect, information becomes the critical connection that links together the value chain of organizations. As all industries make the transition to the world of digital business, organizations can maximize value from better information management practices through innovation, value creation, efficiency and risk mitigation. An information strategy tuned for the challenges of digital business is the key to success. Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner’s Enterprise Information & Master Data Management Summit, 2015.