In this conversation, Ruben Cortez shares valuable insights on how to effectively prepare for church events, create a welcoming environment for guests, and implement follow-up strategies to engage newcomers. He emphasizes the importance of first impressions, cleanliness, and the role of small groups in connecting guests to the church community. Additionally, he discusses the significance of crafting a compelling message that resonates with first-time visitors and the necessity of post-event engagement to retain new members.

TAKEAWAYS 
-Follow-up is crucial for guest retention.
-Cleanliness and first impressions significantly impact guest experience.
-Creating a welcoming environment is essential for attracting guests.
-Utilize small groups to connect newcomers to the church community.
-Craft messages that resonate with first-time visitors.
-Intentionality in outreach efforts is key to church growth.
-Gather visitor information for effective follow-up.
-Welcome packs can provide essential information to newcomers.
-Train greeters and ushers to be friendly and helpful.
-Establish a culture of hospitality within the church.