Publishing for Professionals

Episode 41

Maximise Your Book's Impact by Repurposing Podcast Content and Enhancing Your Author Visibility

Hey friends and future authors! Welcome back to another exciting episode of "Publishing for Professionals." Today, we dive into the art of repurposing podcast content to elevate your book's reach and impact. Joining me is Lindsay Phillips, owner of Smooth Business Podcasting. Together, we'll unlock the secrets to extending your visibility and authority as a podcast guest.

Lindsay shares her brilliant insights on how to shift the mindset that promotion is solely the host's job. We delve into proactive strategies to enhance your podcast appearances and build lasting relationships with hosts. Learn how crafting engaging titles and show notes can capture listeners' attention long after your episode has aired.

Discover how to transform your podcast interviews into a treasure trove of micro content that captivates audiences with short attention spans. Lindsay guides us through leveraging quotes, carousels, reels, and YouTube Shorts to amplify your marketing efforts. These tools not only boost your authority and credibility but also foster meaningful connections with your audience.

Whether you're an author looking to promote your book or a thought leader aiming to expand your reach, this episode equips you with actionable strategies to maximize your podcast appearances. Join us as we explore the potential of aligning your podcast content with broader marketing goals, ensuring your book's message resonates and reaches its full potential.

And before we wrap up, I'll share my passion for supporting authors at New and Repeat, helping them write and edit their nonfiction books. Remember, your book is waiting to be born, and I'm here to support you on that journey. So, tune in and let's take the next step in crafting your book's success through strategic podcast repurposing.

Don't forget to check out Lindsay's free resource on leveraging your podcast episodes for more opportunities, leads, and clients at.

Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

(00:20) Repurposing Content for Book Promotion

(15:15) Maximizing Podcast Interviews for Book Promotion

(26:17) Outsourcing Writing Services for Authors

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Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.