https://youtu.be/JwzoxxXQi-w
Highlights:
• Brian’s career path to developing the Sisu Team platform. (04:24)
• His take on The 4 Disciplines of Execution. (06:45)
• Sisu Team’s role in helping agent focus on right things. (08:02)
• Overview of the Sisu Team platform & activities that agents can focus on using it. (09:44)
• Real-time tracking & visual display with the SISU app. (11:26)
• Goal pacing with Sisu Team . (15:30)
• How Sisu Team platform projected accountability in a positive light. (17:08)
• Helping agents create consistency with their business through the Sisu Team reporting dashboard. (22:54)
• Keys for successful adoption of the platform. (25:59)
• The concept of ‘Gamification”. (30:35)
• Integration with Sisu Team platform. (35:15)
• What’s next for the Sisu Team platform? (37:53)
• Fueling realtors’ success with Sisu Team. (38:36)
Maximize Your Focus, Exponentially Grow Your Income
with Sisu Founder Brian Charlesworth
Biggest Takeaways:
• Sisu Founder Brian Charlesworth spoke about his transition to real estate & what compelled him to develop the app.
• What role does Sisu play in helping people focus on right things?
• Learn what Brian discovered in his interaction with the agents & the exponential business growth agent experience when using the app to consistently focus on the right activities.
If you are a Real Estate Agent who greatly values accountability & appreciates the importance of real time tracking, then you must thank Sisu’s founder, Brian Charlesworth. Brian started his career in the telecommunications industry & when his investment firm was sold, he decided to jump into real estate to help his partner grow her business.
During Brian’s first months in real estate, he hired a coach to learn fast. As he got more and more involved in the real estate industry, he saw the lack of system or models for agents to focus on the right things & track their activity, thus Sisu was born. Sisu provides the Sisu Team platform; optimally designed for brokerage teams, but it is in use in non-team brokerages. Sisu Team includes a Sisu mobile application (available in Apple’s Apps Store and the Google Play store) that provides mobile reporting to the Sisu Team desktop platform.
Sisu’s team helped agents focus on the right things. They are proud of the fact that some agents have been fearful to use the platform at first because it drives accountability, but, after a month or 2 of using the Sisu Team platform, they have seen dramatic improvement with their results. According to him, it's really making the right number of contacts every day, which will have a domino effect on the # of appointments a month, signed listing/buyer agreements, & closed contracts.
Agents always make an assumption that they are doing more of the activities than they are truly doing until they start very specifically tracking those activities on a daily basis, then there becomes an awareness of how they're spending time in a day. For this, the Sisu Team platform provides agents visual display so they can immediately look at something and know where they stand. Sisu Team’s reporting also helped agents remove the ups & downs in their business & create consistency. With their system, agents can literally predict the kind of business & income that they will have 60-90 days out with huge amount of accuracy. Their tool also helps keep conversation based in reality which allows focus to be more effective.
According to Brian, Sisu Team can be successfully adopted by teams if every member is doing it, and the leader is responsible in making sure of this. For the leaders not to fall short of owning this expectation, they must have the discipline of inspecting it con...