Pat Flynn is the author of “Smart Passive Income” and “Superfans.”

At his book launch presentation at Podcast Movement, he shared some thoughts that made me reflect on my marketing strategy.

One of them was “Don’t let any handshake go unmet.”

This made me think about how I am currently connecting with others, whether it’s at a conference, through email, or on social. How can I apply this idea to better connect with my audience and maximize my “handshakes,” in person and online?

Take some time today to see how you can use this wisdom to improve your network and marketing strategy.

Visit Creative Marketing Brief for more reflections and actionable advice.