Questions with a Podcast Booking Agent

Maximize Your Interview Scheduled & Lead Gen


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Maximize Your Interview Schedule & Lead Gen 🤑

Q: How many episodes should I be doing a week or month to maximize lead gen?

A: 1 a week is great!

Determining how often to appear on podcasts hinges on your marketing goals and content strategy. Here’s my take:

  • Weekly Interviews: Ideal for maintaining consistency. This schedule allows you to refine your message regularly, building upon previous sessions, and ensuring a steady stream of engaging content.

  • Product Launches: Consider increasing your frequency temporarily to maximize exposure during critical periods like a product launch. This helps saturate the market with your messaging, crucial for gaining traction.

  • Avoid Overbooking: While frequent interviews can be tempting, aim to avoid 'pod fade.' Over-scheduling can lead to burnout, making your interviews less effective as enthusiasm wanes.

  • Balance is Key: For general lead generation without a specific launch, 1-2 interviews per week strike a good balance. This frequency keeps your content fresh and your audience engaged, without overwhelming your schedule.

  • Regular podcast appearances are an excellent way to continuously engage your audience and promote your business, but pacing them correctly is crucial to keeping your content impactful and sustainable.


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    Questions with a Podcast Booking AgentBy Spencer Carpenter / Outlier Audio