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Maximize Your ROI with Niche Podcasts
Q: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach?
A: You can do both! But a niche podcast is likely going to have a better ROI.
When integrating podcasts into your marketing strategy, you might ask yourself: Should you focus on niche podcasts that align perfectly with your customer base, or aim for broader, more general podcasts?
Here’s a strategic breakdown of the benefit of each:
Niche Podcasts: Deep Dive into Expertise
Targeted Audience: Niche podcasts connect you directly with your ideal customer base, maximizing the relevance of your message.
In-Depth Discussion: These platforms allow you to delve into complex topics, skipping the basics and showcasing your deep expertise.
Familiar Terms: Engage in conversations where the host and listeners speak your language, making for a more meaningful and impactful discussion.
General Podcasts: Expanding Reach
Broader Exposure: Appearing on general podcasts introduces you to a wider audience, increasing your brand's visibility.
Storytelling Focus: These discussions often highlight your personal journey and the broader strokes of your industry, appealing to a diverse listener base.
Simpler Concepts: You’ll cover more general topics, which can help attract interest from outside your usual audience.
Integrating both strategies allows you to maximize exposure and authority in your field, creating a balanced and effective podcasting presence.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
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By Spencer Carpenter / Outlier AudioQ: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach?
A: You can do both! But a niche podcast is likely going to have a better ROI.
When integrating podcasts into your marketing strategy, you might ask yourself: Should you focus on niche podcasts that align perfectly with your customer base, or aim for broader, more general podcasts?
Here’s a strategic breakdown of the benefit of each:
Niche Podcasts: Deep Dive into Expertise
Targeted Audience: Niche podcasts connect you directly with your ideal customer base, maximizing the relevance of your message.
In-Depth Discussion: These platforms allow you to delve into complex topics, skipping the basics and showcasing your deep expertise.
Familiar Terms: Engage in conversations where the host and listeners speak your language, making for a more meaningful and impactful discussion.
General Podcasts: Expanding Reach
Broader Exposure: Appearing on general podcasts introduces you to a wider audience, increasing your brand's visibility.
Storytelling Focus: These discussions often highlight your personal journey and the broader strokes of your industry, appealing to a diverse listener base.
Simpler Concepts: You’ll cover more general topics, which can help attract interest from outside your usual audience.
Integrating both strategies allows you to maximize exposure and authority in your field, creating a balanced and effective podcasting presence.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/