Brent Peterson interviews Jason Nyhus, General Manager at Shopware, about the latest trends in B2B commerce, platform flexibility, and the future of digital experiences. They explore the challenges and opportunities in regulated industries, the importance of adaptable platforms, and innovative features like live shopping.

 Key  topics

B2B market growth and trends
Platform flexibility and customization
Regulated industry challenges and compliance
Impact of private equity on technology choices
Future of digital customer experiences
Role of AI and agentic systems in commerce
Integration and extension of e-commerce platforms
Risks of platform lock-in and cobbling apps
The evolution of B2C and B2B convergence

Chapters

00:00 Introduction to B2B E-Commerce Dynamics
01:47 Insights from the B2B Report
05:27 Navigating Private Equity Expectations
07:19 Understanding Regulated Industries
12:02 The Complexity of B2B Commerce
16:23 The Future of B2B Experiences
20:50 Shopware Innovations and Future Directions

 Resources

Get the Shopware B2B Report here: https://contentcucumber.com/b2b-report

Shopware Official Website - https://www.shopware.com
Content Cucumber - B2B Report - https://contentcucumber.com
Shopware Intelligence - https://www.shopware.com/en/shopware-intelligence/
Shopware Payments - https://www.shopware.com/en/shopware-payments/
Vibe Coding - https://vibecoding.com

Guest links

LinkedIn - https://www.linkedin.com/in/jasonnyhus
Twitter - https://twitter.com/jasonnyhus