In this episode, Wayne talks to Ruben Greth, who has a popular podcast about raising money for multifamily syndications based on what he learns from the best multifamily syndicators in the country.  

Recently, Ruben raised $1 million through cosponsors for multifamily projects in Arizona. He started out doing social media videos for a local apartment investor in Phoenix and successfully raised $625,000 for deals during the post-crash buying frenzy. 

Topics on Today’s Episode:

Ruben’s Real Estate Journey: From mortgages to the power of multifamily investments  

Capital Raising: Facilitate process for raisers, sponsors, syndicators by starting own fund

Services in Demand: Master the finding and acquiring of capital to add value

Ways to Raise Capital: Partner with right people with good track record and experience

Multifamily Investment Benefits: Passive income, generational wealth, and tax benefits  

Brand Yourself: Be go-to multifamily person, automate communication to build trust

Consistency with Touchpoints: Email marketing approach that adds value is successful

Original Base: Once friends and family max out, before investing more, convert others

Best Marketing System: Use several tools, not just one for people to know, like, trust you

Selling vs. Offering: There’s other ways to provide opportunities and diversify portfolio 

Brand Awareness: Not what brand says to audience, but what people say about brand

Assumption: Other people want the same things they want – people have different needs

People, Success, Money: Use strengths to share information by doing certain things  

Lessons Learned: Focus on one thing – raising capital – to get real estate investor label