<p>In this episode, host Jon Greer and Neil Sudaisar, Associate VP of DIRECTV FOR BUSINESS National Accounts, discuss how sports programming can elevate the bar and restaurant experience. They explore strategies to tailor sports content, leverage technology, and maintain engaging programming year-round to drive customer loyalty and foot traffic.</p>

In this episode, host Jon Greer and Neil Sudaisar, Associate VP of DIRECTV FOR BUSINESS National Accounts, discuss how sports programming can elevate the bar and restaurant experience. They explore strategies to tailor sports content, leverage technology, and maintain engaging programming year-round to drive customer loyalty and foot traffic.

Maximizing Customer Engagement Through Sports: A Conversation Neil Sudaisar of DIRECTV FOR BUSINESS National Accounts

Pull up a chair at the intersection of innovation and entertainment. Inside Business with DIRECTV takes you behind the screens and into the meeting rooms where commercial TV strategy is reshaping industries. Host Jon Greer brings his curiosity, clarity, and insider access to conversations with executives transforming the customer experience through live content and tech-forward solutions. Whether you're managing a bar, flying international routes, or outfitting retail stores, he'll keep you plugged into the trends, tactics, and tech driving B2B media innovation.

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Maximizing Customer Engagement Through Sports: A Conversation Neil Sudaisar of DIRECTV FOR BUSINESS National Accounts

Maximizing Customer Engagement Through Sports: A Conversation Neil Sudaisar of DIRECTV FOR BUSINESS National Accounts