The Hard Hats & Homepages Podcast - Practical marketing & website wisdom for the trades

Maximizing Google Ads: The Importance of High-Converting Landing Pages


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In this episode, we explore the critical role of high-converting landing pages for your Google Ads campaigns, especially for kitchen remodeling and construction services. While clicks may be high, turning those into leads is key. Learn how to create dedicated landing pages that focus on specific services, utilize persuasive headlines, showcase your work with testimonials, and optimize for mobile users. We'll discuss strategies for maintaining urgency, conducting A/B testing, and ultimately transforming your advertising budget into business growth.

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The Hard Hats & Homepages Podcast - Practical marketing & website wisdom for the tradesBy Darren Slaughter