In this episode of Winning in Professional Services, we discuss the balance between inbound and outbound marketing. We emphasize the value of creating engaging content that attracts prospects (inbound) while also utilizing proactive outreach strategies (outbound). We dive into the benefits and challenges of each approach, share tips on effective content creation, and explore innovative ideas like starting a podcast or getting on stage. Learn how inbound can support outbound efforts and why having both strategies is essential for your business growth. Join us for practical insights and actionable advice on enhancing your marketing strategy.