Richard Walsh welcomes Marilyn Jenkins to discuss the evolution of local business listings and digital marketing strategies. Marilyn emphasizes the importance of optimizing Google Business Profiles for search rankings, highlighting the need for regular updates and accurate keywords. They explore the consequences of inaccurate online business information and the benefits of integrating websites and social media with Google Business Profiles. A case study on enhancing a local pizza delivery business showcases practical applications. The episode delves into the value of data, customer feedback, and effective review management. Misconceptions about Google Business Profile metrics are clarified, with resources provided for further digital marketing assistance.

(0:00) Introduction and Marilyn Jenkins' Digital Marketing Background

(1:16) Evolution of Local Business Listings Online

(3:30) Maximizing Google Business Profile for Search Rankings

(7:05) Importance of Regular Updates and Keywords in Google Business Profile

(11:08) Consequences of Inaccurate Business Information Online

(15:18) Leveraging Websites and Social Media Alongside Google Business Profile

(18:01) Case Study: Boosting a Local Pizza Delivery Business

(23:29) The Value of Data and Customer Feedback for Businesses

(26:27) Strategies for Handling Reviews and Customer Service

(29:08) Misconceptions and Realities of Google Business Profile Metrics

(32:37) Resources and Contact Information for Digital Marketing Assistance