In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt break down the importance of involving digital teams to improve overall marketing campaign results.

They share practical ways to integrate search into offline (and online) marketing campaigns, focusing on research support, analytics, and tracking success. The conversation also touches on applying lessons from past campaigns to future strategies, highlighting the value of collaboration in digital marketing.

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Hosts: Bill Hunt and Bill Scully

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