The First Pencil

Maximizing ROI in a Tightening Marketing Budget Era


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Marketing budgets are getting tighter, but the pressure to bring in leads hasn’t let up. In this episode, we break down how dealerships can stretch their marketing dollars further, cut the fluff, and focus on what actually drives traffic and sales. Whether you’re a GM, GSM, or marketing manager, you’ll pick up real-world tips to boost ROI without blowing the budget.

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The Pitt (HBO)

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The First PencilBy Kathi Kruse and Mike theCarGuy Correra