In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies.

Key Takeaways:

(00:03) The importance of resourcing to support eCommerce platforms.
(03:00) Digital leaders must align different business units for ROI.
(08:30) Metrics beyond eCommerce penetration are crucial.
(12:00) Understanding customer share of wallet is vital.
(15:45) The impact of Amazon on B2B sales and distribution.
(19:00) Empowering salesforces with digital tools is key.
(24:00) Distributors must adapt to stay relevant in the market.

Resources Mentioned:

Brian Beck - https://www.linkedin.com/in/ecommerceexpertbeck/
Enceiba - https://www.enceiba.com
Master B2B eCommerce | LinkedIn - https://www.linkedin.com/company/master-b2b-ecommerce/
Master B2B | Website -https://www.masterb2b.com

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#eCommerce #B2BeCommerce #DigitalCommerce