In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.

Chapters:

• 00:00 - Intro
• 01:46 - Brian's Journey to GRI Group Presidency
• 05:41 - Boosting ROI Through Omnichannel Marketing
• 09:02 - Using Data for Targeted Client Segmentation and Personalization
• 12:56 - The Pros and Cons of Automated Direct Mail in Campaigns
• 17:30 - Innovative Automation in Insurance Direct Mail
• 21:54 - Balancing Performance and Brand Investments for Clients
• 27:17 - Get in Touch with Brian

Get in Touch with Brian:

GRI Group Website

Brian’s Email

Mentions:

Fortune 500

More About Postalytics:

Postalytics Website

LinkedIn

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