A consultant from Frost & Sullivan, Bernice Lee, speaks about the challenges that banks face today in trying to maximize sales and marketing opportunities by leveraging systems and the types of solutions that have proved to be successful.

A consultant from Frost &amp; Sullivan, Bernice Lee, speaks about the challenges that banks face today in trying to maximize sales and marketing opportunities by leveraging systems and the types of solutions that have proved to be successful.

Maximizing Sales and Marketing Opportunities by Leveraging Systems

The IBM Rational podcast series is focused on driving skills to help govern the business process of software and systems delivery. The series features video and audio interviews with IBM thought leaders and technical experts, talking to you about adapting the unique needs of business and IT for delivering software and software-based systems, whether on a distributed or mainframe platform. Tune in regularly as Rational Talks to You!

Share Maximizing Sales and Marketing Opportunities by Leveraging Systems

Sign up to save your podcasts

Maximizing Sales and Marketing Opportunities by Leveraging Systems

Maximizing Sales and Marketing Opportunities by Leveraging Systems