Join our resident Business Ninja Kelsey, together with Greg Dunne, the Managing Partner and Co-Founder of SFE Partners, a strategic sales consulting firm focused on delivering high-impact sales solutions for growing organizations. Their mission is to build sales engines with sophisticated tech stacks fueled by buyer intent data and in-depth market research. From go-to-market strategies to pipeline sales automation, their process is rooted in the Sales Force Effectiveness Philosophy – building an effective and efficient sales organization from the inside out. Salesforce does customer relationship management software or CRM and is credited as being the first pure SAAS (Software as a Service) company. This is because it didn’t offer any downloadable software. The main idea of CRM software is that it can be anything that helps a company better interact with its customer. The original platform was for salespeople but has since expanded to include marketing, commerce, and customer service. Find out more about SFE Partners on their website at https://sfepartners.com/.

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