In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription.

Erik and John explore:

• different strategies for improving the customer experience and increasing sales
• John's experience with BattlBox, a subscription service that sends customers a box of outdoor and survival gear every month
• how to prioritize acquiring, converting, and retaining customers
• shipping, engaging with current customers, and building a loyal customer base through retention strategies
• the importance of the product page in the customer journey
• testing alternative language to improve the customer experience

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: John Roman - https://www.linkedin.com/in/john-roman/

Justuno: https://www.justuno.com/

BattlBox: https://www.battlbox.com/