In this episode of Semaphore Uncut, we talk to Gojko Adzic, specialist in agile and lean quality improvement. We talk about how to make truly valuable software products: addressing real needs rather than all requests and establishing quick feedback loops by observing behavior change. Gojko also shares how he has kept his passion for software alive. We hear how he made space to learn and experiment and how he guards his autonomy.

Gojko is a frequent speaker at software development conferences. He is also the author of Specification by Example and other books.

Key takeaways:

• A developer-customer communication anti-pattern
• Solve for needs, not features
• Behavior change: a rapid feedback loop
• Data over opinion
• Books for budding product designers
• Keeping the passion alive
• The joy of autonomy
• Even 'failed' experiments produce learning

About Semaphore Uncut
In each episode of Semaphore Uncut, we invite software industry professionals to discuss the impact they are making and what excites them about the emerging technologies.