In this episode, Lauren & Matt dig into what discoverability looks like in a world where generative AI is changing how readers find books online. We look at what generative AI looks at when choosing what to cite or recommend, and share practical tips to help authors & creators appear in AI search results and, more importantly, to build lasting audience connections.

Watch this episode on YouTube!

💡 Check Out These Resources

• SparkToro | 2024 Zero-Click Search Study 
• Search Engine Journal | Meet the 7 Most Popular Search Engines in the World 
• Google’s Rich Results Test
• Joe Lazer on Generative AI Hallucinations 

💡 Listen to These Episodes

• Ep #59 | Mastering Book Metadata to Maximize Market Reach
• Ep #60 | Book Publicity Simplified with Sarah Franklin
• Ep #66 | How Authors Can Use Long-Form Video to Build Their Brand

💡 Read These Blog Posts

• Discoverability in the Age of AI Search
• Going Wide to Diversify Your Book Sales

💡 Watch These Videos

• How to Build a Community of True Fans
• Playlist | Audience Building
  
  
  

Sound Bites From This Episode

🎙️ [8:00] “Hopefully we'll be able to help you understand a little bit better how these search results, these zero click search results, are being generated, how you can try and make sure that you're in there.”

🎙️ [17:39] “One thing that people should understand is that it still hallucinates pretty regularly… They can't all be right. They can’t all be accurate. And they can't all have good intentions.”

🎙️ [40:09] “If I’ve said it three times in this episode

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